Extraordinary digital products, backed by science.

Easy as pie.

We are a 0 → 1 development studio building products at the intersection of advanced technology and deep user comprehension. Our projects range from semantically hyperoptimized websites to complex enterprise applications based on AI.

Our founders have helped some of the world's best companies build great things.

  • Allianz
  • Cytora
  • Reckitt Benckiser
  • Nielsen
  • Coya
  • Playstation
  • Procter & Gamble
  • HDI

As simple as possible, but no simpler

We believe in building products with an obsessive focus on solving real problems using the simplest available technology that delivers. Exercising wisdom in technology choices and focus is the key to successfully building great products. To punish us for this worldview, the universe has made sure we usually work on tech that pushes the boundary.

LEXIQ

Case study

[SAFE.] document generation

We leveraged patented work in document generation to provide a platform that helps victims of domestic violence easily, quickly and safely file for court-ordered protection.

ThoughtRay

Case study

Understand Gamer Conversations at Scale

ThoughtRay is a highly ambitious initiative by industry leaders in AAA gaming that seeks to revolutionize how studios and publishers interact with gamers.

Internal

Case study

Detect Watermain Leaks from Space

Drinking water loss is one of the most pressing problems of our time, and we lose 35-45% of it globally. We need to act quickly enough to make a difference.

Services - We help extraordinarily ambitious founders and entrepreneurs with new technology.

We work with ambitious businesses who need technology to take their next step. We help figure out how technology can help their business model, and how to use it to solve their biggest challenges. We are a trusted advisor on innovation projects, where we help our customers build strategy around their technology investments. We execute on the full range of product development - from the prototype / MVP stage, to full-fledged enterprise grade products and deployments.

  • Digital strategy & innovation. Our founders have helped some of the world's largest brands and best European startups develop and launch new products and digital assets in new markets and we combine deep insight into technology with a singleminded customer focus. We partner with you to design and execute a digital strategy that leads to sustained competitive advantage in the crowded digital space.
  • Digital experience & product. Delight your customers with an extraordinary digital experience powered by deep insight into their interests and your position among competitors. Digital assets we create are hyper optimized for both content and delivery. In the crowded landscape of digital content, only websites & apps with the highest quality of content and technical execution break through in a cost effective way.
  • Digital transformation & automation. Become faster, more efficient and more accessible for your customers - with extraordinary digital tools and automations. We help you analyze your processes, identify and implement the right digital tools and automations for your business, and we help you integrate them with your existing systems and processes.

Tell us about your idea

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  • Sofia
    64 Solun
    1680, Sofia, Bulgaria