About us - We build things that matter.

Our founders are a unique combination of technical and business expertise. Liuben has helped build three high-impact venture-funded European startup companies based on AI and advanced technology and has over 15 years of experience as an executive, engineer and scientist. Julia is an innovation consultant with 20 years of experience in advising Fortune 500 companies on innovation strategy and execution.

We started EasyPie as a way to bring our expertise together - part venture studio, part consultancy, part software house. A place to build products and companies that we believe in, in a way we know works, with like-minded and ambitious entrepreneurs and founders.

We work with a team of experienced analysts, engineers, designers and AI experts, who have joined us on multiple quests over the years.

Our principles - Good things done well.

We believe in building products that have a positive impact on the world, with and for people with a high level of ambition and clear vision.

Usefulness. We build things that work well and solve a problem. We only do things that are useful.
Fundamentals. We think about things deeply and lean into the fundamentals. Innovation stems from a deep understanding.
Simplicity. Simple is hard, but it's the quickest path to value. We strive for it always, but don't oversimplify.
Contribution. We help always, but we only get directly involved if our specific expertise means our value add is high enough.
Person > Product. We try to get involved when we believe in the vision of our client. We usually work with clients on multiple projects that span various areas of their business.

Founders

From the blog

We write about interesting technology and business questions we meet in the wild.

AI Assisted Consumer Listening - A Case Study

October 6, 2024

Most businesses intuitively understand the value of listening to their customers and making an effort to collect feedback. The reality, however, is that most businesses don't know how to draw value from this data. And that's a huge missed opportunity because it's a gold mine. Learn how we approached it in the gaming industry.

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Sofia
64 Solun
1680, Sofia, Bulgaria